Cameron Reid – Digital Creative

Cameron Reid

2020 — Present

Digital Freelancer
alex@cameron-reid.com

2010 — 2020

Digital Creative Director
sectorlight.com

↳ Profile

An independent digital creative with over 20 years of collaborating with companies and agencies to shape brands, websites, and interactives; delivering marketing campaigns, motion graphics, and crafting compelling, creative pitches.

Art Direction

I have extensive experience directing the overall style of projects and articulating my ideas with clarity. Art direction requires innovative thinking, a multi-disciplinary technical skillset, and a keen eye for design. Whether it's a brand film, pitch deck, social campaign, or website - or developing a complementary style across photography, motion, colour, typography, and layout - I take great care of harmonising style and story into a cohesive, compelling direction.

Pitch Creative

Collaborating with agency pitch teams to produce well-crafted, consistently winning, memorable, and innovative pitch visuals that communicate the pitch strategy effectively and blend seamlessly into the evolving pitch deck.

Brand Identities

Working with brand strategists, creatives, and brand stakeholders to shape new identities or further craft existing ones. I take great pride in creating resonant, cohesive brand identities along with visually compelling, impactful supporting brand assets that properly reflect the aspirations, goals and core values of the business, place, or product.

Digital Advertising

Producing effective marketing campaigns across the whole spectrum of digital platforms: from social to email, online to DOOH. Working directly with brand guardians and the wider team to ensure the creative produced is meticulously on-brand, visually engaging, and ultimately effective in its objectives.

Social Campaigns

For over a decade, I have worked with brands to develop and implement engaging social campaigns and produce eye-catching digital creative that maximises target audience exposure and engagement, promotes the brand message effectively, and ultimately delivers an impressive ROI. With my in-depth knowledge of the ever-evolving tools available, I provide informed advice on social campaign strategy. Leveraging these marketing technologies and best practices, I can take your campaign from concept development to post-execution analytics reporting.

Web & App Design

I design and develop websites small and large throughout the whole product lifecycle. Working with clients to identify their target audience and understanding how to meet their specific needs. Defining project goals and scopes, researching technology options, and gathering great content. Designing UX/UI iterations and prototyping concepts, rolling out final designs and preparing optimised assets for the development team. Performing rigorous testing throughout, fine-tuning the build, and ironing out any issues visually or performative. My goal is always to empower clients by putting them in control - delivering a website that exceeds its objectives and adds long-term value to their business.

Motion Design

When starting a motion graphics project, the first step in my process is to lay a foundation with clear objectives. Through collaboration with the client, creative team, and brand stakeholders, we plan out our approach as I carefully guide the team towards agreeing on a creative vision. Whether designing retail experiences, animating website designs, developing digital advertising campaigns, or visualising complicated data-driven infographics, bringing a brand identity to life through motion assures exceptional engagement and brand memorability.

Video Editing

The process always begins with establishing a content strategy for your brand or product. I collaborate closely with my clients to determine which messages to communicate and through which mediums and platforms. Great content unites tone, pace, aesthetics, and storytelling to create lasting personal connections that amplify your message and convey the brand’s essence. Whether it's a short brand film supporting a pitch, a social campaign series, or a bespoke product video, I can help create content that resonates with your audience.

Marketing Suite Interactives

Over the years, I've designed and produced intuitive and effective interactive marketing suite apps for some of the world's largest schemes. Whether a residential sales presentation with a CMS-linked apartment finder illuminating an architectural model, dimming the room's lighting whilst changing the ambient sound. Or a commercial real estate presentation with an interactive schedule of areas, displaying multiple space-planning configurations across a multi-display environment. Or perhaps a new City district presentation, with interactive maps showcasing transport connections and categorised amenities with plotted VR viewpoints. Each interactive's content, technology integrations, and use cases are meticulously planned and focussed on the presenter's needs.

UX & UI Design

I have comprehensive experience in UX and UI design disciplines and have a proven track record of increasing engagement and performance by utilising both fields. I accomplish this by refining, defining, and prototyping. Then comprehensively testing with target audiences. Documenting findings and applying them to inform user interface design ensures decisions remain solely focused on the end user. I can help comprehensively analyse performance, improve conversions, remove pain points, and ultimately design a more positive, intuitive experience for the end user.